Case Study: OLX achieves 30% more customer listings and 11% lower cost per new listing with AppsFlyer

Growing with an Eye Towards ROI

OLX, a leading classifieds platform, needed to scale high-quality user acquisition and improve retargeting on Facebook to meet aggressive growth targets in Brazil. To address this, OLX connected AppsFlyer’s mobile attribution and marketing analytics to their Facebook Marketing Partner, Smartly.io, to gain faster, data-driven insight into campaign performance and user behavior.

AppsFlyer delivered real-time attribution and lifetime-value insights that, when synced with Smartly.io, enabled automated budget shifts to top-performing campaigns and highly targeted retargeting based on in-app events. As a result, OLX Brazil cut Cost Per New Listing by 11% and increased customer listings by 30% within months, boosting Facebook ROI and reducing manual campaign work.

OLX

Caio Ferreira

Performance & Media Manager