Case Study: Voot (Viacom18 VOD) achieves 45M+ new installs and 80% improved user quality with AppsFlyer attribution and retargeting

Viacom18’s Mobile Business Voot, Powered By Smart Marketing and Retargeting

Voot, the mobile-first, ad-supported VOD service from Viacom 18 and one of India’s top three VOD providers, faced the need for fast, accurate measurement and attribution across many channels after its mobile push. To get richer, real-time campaign insights and scale multi-channel marketing without sacrificing user quality, Voot partnered with AppsFlyer for attribution, deep partner integrations and OneLink deferred deep linking.

AppsFlyer implemented deep integrations with dozens of partners and OEMs, enabled in‑app event syncing, audience and cohort building, and rapid onboarding/testing of channels like Facebook and Twitter to power smarter retargeting. As a result, Voot gained 45M+ new installs in one year and saw an ~80% improvement in user quality, while AppsFlyer’s attribution accuracy let them scale large multi-channel campaigns without compromising quality users.

Voot

Gaurav Gandhi

Chief Operating Officer, Viacom 18 Digital Ventures