Case Study: MobilityWare grows US iOS user base by 38% with AppsFlyer

MobilityWare grows its iOS user base with AppsFlyer and InMobi Advertising

MobilityWare, a North America-based mobile gaming company, wanted to keep growing its iOS user base after Apple’s App Tracking Transparency (ATT) changes disrupted legacy user acquisition strategies. To improve post-ATT campaign performance, the team restructured UA and creative into separate functions and worked with AppsFlyer’s Measurement suite and Mobile attribution tools to better navigate privacy-compliant measurement.

AppsFlyer helped MobilityWare run a US-based test with InMobi Advertising using SKAN expertise and AppsFlyer’s Single Source of Truth (SSOT) to optimize iOS campaigns across trial titles. The results included a 38% increase in US-based iOS user growth, a 13.5% drop in eCPI, and a 21% lift in click-through rates, prompting MobilityWare to expand the partnership to more titles and regions.

Mobilityware

Chris Kim

Director of User Acquisition