Case Study: Dhani saves marketing budget by blocking fraudulent installs with AppsFlyer Protect360

India’s dhani Saves Up To 20% Of Marketing Budget By Leveraging Protect360

Mumbai-based dhani, a one-stop app for digital healthcare and transactional finance with over 60 million installs, faced growing ad-fraud in India that inflated clicks but produced poor click-to-install conversion rates, threatening CPI and CPA campaign efficiency. To establish a clean performance baseline and protect marketing spend, dhani implemented AppsFlyer’s Protect360.

Using AppsFlyer Protect360, dhani detected and blocked click-flooding in real time, used CTIT and anomaly insights to identify low-quality partners, and made Protect360 its measurement benchmark for media decisions. The results: Protect360 prevented 34% of unproductive installs in real time (plus 2% post-attribution), identified and blocked 7.3 million irrelevant in‑app events, stopped attribution for 345,000 payable CPA events (saving an estimated $246,000), and enabled dhani to reallocate budgets to higher-performing sources to improve ROI.

Dhani

Ankit Banga

Head of Marketing