Case Study: VSCO achieves 33% web-to-app conversion and lower CAC with AppsFlyer OneLink

VSCO inspires daily creativity for their loyal community

VSCO, a creative platform focused on building habitual, long‑term engagement, faced a challenge to evolve its performance marketing with data at the center. The team needed reliable last‑touch attribution and deep linking to measure early in‑app indicators of likely subscribers (e.g., free trial starts) while keeping Customer Acquisition Cost (CAC) under control, so they sought a single source of truth for paid and owned media. AppsFlyer, with its OneLink deep‑linking and attribution capabilities, was selected to meet this need.

AppsFlyer worked with VSCO to deploy 600+ OneLink links and integrate attribution across owned channels (including email and push via Braze) and seven paid UA channels, enabling down‑funnel measurement and anywhere‑to‑app experiences. The unified AppsFlyer attribution and OneLink solution helped VSCO beat CAC goals, eliminate siloed reporting, and reveal high-value owned channels — including a 33% web‑to‑app conversion rate and 20% referral‑to‑app conversion rate.

VSCO

Noa Gutterman

Director of Marketing