Case Study: Etermax achieves 3x stronger retention and tripled non-organic installs with AppsFlyer

Scaling Across The Globe with Better Marketing Insights

Etermax, a Buenos Aires–based social games leader best known for Trivia Crack, needed to scale a growing portfolio of apps promoted across 50+ media networks and improve measurement of mixed in-app purchase and ad revenue. To solve this marketing intelligence gap they turned to AppsFlyer, upgrading to AppsFlyer’s mobile marketing analytics and attribution with OneLink™ deferred deep linking and advanced integrations.

AppsFlyer implemented deep integrations, OneLink™, Custom Dashboards, and raw data exports (Raw Data Reports and Data Locker) to enable real-time optimization, programmatic scale, and cohort-based predictive modeling. As a result, Etermax tripled non-organic installs, achieved 3x stronger retention, and improved engagement and ad revenue across geographies, while using AppsFlyer daily as their trusted source of unbiased data.

Etermax

Eric Tornquist

Chief Marketing Officer