Case Study: Easypaisa achieves 15% lower CPI and 10% higher conversions with AppsFlyer

Consolidated reporting and better attribution cut CPI by 15% and hike conversions by 10%

Easypaisa, Pakistan’s first digital payments platform and a Telenor Microfinance Bank service, was facing rapid user-acquisition needs as it scaled toward becoming a Super App. To improve visibility across online and offline channels, reduce redundant/fake installs, consolidate reporting, and boost retention with automated remarketing and dynamic links, Easypaisa selected AppsFlyer and its suite (including AppsFlyer multi-touch attribution, Data Locker, OneLink and Protect360).

AppsFlyer implemented multi-touch attribution, deep-linking via OneLink, Data Locker analytics and Protect360 fraud prevention to unify funnel tracking, enable automated remarketing triggers and surface 100+ campaign attributes for analysis. The integration cut cost per install (CPI) by 15%, increased conversions by 10%, helped shift key publishers to cost-per-registration buys to lower acquisition costs further, and provided ongoing support for tracking new and existing users.

Easypaisa

Abrar Ahmed

Assistant Director Growth Marketing