Case Study: RecargaPay doubles installs and grows marketing budget with AppsFlyer

Mobile app growth built on reliable measurement and a trusted partner

RecargaPay, a Brazil-based fintech app serving millions of paying customers across LATAM, needed a better way to find high-quality traffic and measure performance as it scaled mobile growth. Its previous mobile attribution and marketing analytics provider charged per in-app event, limiting visibility into user behavior, and the team suspected organic installs were being over-attributed to ad networks.

RecargaPay switched to AppsFlyer for mobile attribution, marketing analytics, fraud protection, and measurement, gaining unified campaign tracking, unlimited in-app-event reporting, and deeper fraud visibility. With AppsFlyer, RecargaPay increased new installs by 2X and grew its marketing budget by over 40%, while improving confidence in mobile performance data and ROI decisions.

RecargaPay

Richard Fenning

Digital Marketing