Case Study: Ibotta achieves a 103% increase in retargeting spend and doubles campaign scale with AppsFlyer Audiences

Doubling retargeting success with AppsFlyer Audiences

Ibotta, the Denver-based cash back and payments app, needed a way for a one-person Growth team to scale complex retargeting: syncing dynamic audiences with every partner was manual, time-consuming, and unreliable, which limited testing and consistent application of segments. To address this, Ibotta deployed AppsFlyer’s Audiences solution.

AppsFlyer’s Audiences automated audience creation and one-click connections to 45+ partner integrations, making segmentation reliable and easy to deploy across networks and enabling confident testing of new channels. As a result, Ibotta doubled its retargeting efforts, increased marketing spend by 103% without adding resources, saved significant time, and was able to run incrementality testing with accurate data.

Ibotta

Chris Del Bene

Senior Growth Marketing Associate