Case Study: Wellness Forever achieves 155% lift in retargeting conversions and 100% re-engagement revenue growth with AppsFlyer

Driving growth through omnichannel (re)marketing a hyperlocal retail chain's success story

Wellness Forever, an Indian hyperlocal retail pharmacy and medtech platform with 350+ stores, needed real-time, unified measurement across paid and owned channels to optimize its media mix and improve re-engagement. To solve limited visibility into campaign performance and cross-channel cost data, Wellness Forever partnered with AppsFlyer and adopted AppsFlyer’s measurement suite along with its CX and deep linking capabilities.

AppsFlyer helped Wellness Forever implement its measurement suite, ROI360 cost-aggregation, OneLink deep linking, CX & Deep Linking Suite and Push API integration into internal BI to build an omnichannel attribution and order-management system. The solution standardized cost and attribution data and enabled real-time optimization, delivering a 53% increase in non-organic installs, a 155% rise in retargeting conversions and a 100% boost in re-engagement revenue.

Wellness Forever

Haarshal Thakker

Omni Channel & Hyperlocal Business Head