Case Study: Gett achieves 20% boost in in-app conversion and scales globally with AppsFlyer

Scaling As A Global Ride-Hailing Innovator

Gett, a global mobile-first ride‑hailing and corporate ground-travel leader operating in 100+ cities, needed a scalable mobile measurement and attribution partner to support distribution across many media sources and markets and to give marketing teams accurate, trusted data. To meet that challenge Gett turned to AppsFlyer for mobile measurement and attribution.

AppsFlyer implemented end-to-end measurement with OneLink universal deep linking, deep BI/API integrations for reporting and optimization, and 360Protect to combat fraud. These solutions improved promotion relevance and user experience, simplified app flows, and enabled market expansion—delivering a 20% boost in in‑app conversion rate, over 3 billion measured data points, and blocking fraud from more than 35 sources, while generating cost savings and a reliable benchmark for Gett’s growth.

Gett

Oded Onn

Global Head of Digital Marketing