Case Study: Bharat Matrimony protects marketing budgets and blocks fraudulent in-app events with AppsFlyer Protect360

Protecting marketing budgets and blocking fraudulent in-app events with Protect360

Bharat Matrimony, India’s leading matchmaking brand, faced fragmented data sources, tedious spreadsheet-based measurement, and rampant mobile ad fraud that was inflating CPI and CPA costs. The team needed a dedicated attribution provider and continuous fraud detection to identify which ad networks were driving fraudulent installs and in-app events, so they engaged AppsFlyer and its mobile attribution and analytics solutions, including the Protect360 fraud-protection product.

AppsFlyer implemented end-to-end mobile attribution, integrated attribution data across its 10,000+ partners, and deployed Protect360 to detect and block fraudulent installs and in‑app events. Using Protect360’s Anomaly Insights and CTIT analysis as a daily review, Bharat Matrimony reduced fraud, optimized CPI/CPA campaigns, and saved countless hours of measurement work—freeing the marketing team to focus on strategic growth.

Bharat Matrimony

Arjun Bhatia

Senior Vice President