Case Study: Wolt helps a leading beverage brand boost revenue with AppsFlyer DCP

Leading beverage brand boosts revenue by 54% with Wolt and AppsFlyer DCP

Wolt partnered with AppsFlyer to help a leading beverage brand in Finland improve product sales and consumer engagement through a “Collect & Get” promotion. The brand’s challenge was to accurately segment two key audiences—non-brand buyers and occasional buyers—and measure campaign effectiveness in a highly competitive soft drinks market.

Using AppsFlyer’s Data Collaboration Platform (DCP) and Wolt Ads, the brand independently built audience segments, activated them through quick-commerce placements, and measured results with SKU-level attribution and omnichannel measurement. AppsFlyer and Wolt delivered a 54% uplift in attributed revenue, 3x ROAS, an 85% increase in category share, and a 73% increase in penetration rate.

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