Case Study: TaDa Delivery achieves cost-efficient growth with AppsFlyer and TikTok

TaDa Delivery achieves cost-efficient growth with AppsFlyer and TikTok

TaDa Delivery, AB InBev’s DTC beer delivery platform operating across Latin America and the Caribbean, needed to acquire new mobile app users while controlling rising customer acquisition costs in a highly competitive market. To support this goal, TaDa Delivery used AppsFlyer’s mobile attribution and measurement suite to better understand performance and improve its media strategy.

With AppsFlyer and TikTok’s Pangle ad network, TaDa Delivery measured installs and in-app events in real time, tested creatives, and continuously optimized campaigns for efficiency and scale. The result was an 8% lower average CAC versus other networks in 2024, with some months seeing reductions of up to 54%, and TikTok/Pangle’s share of new customer acquisition growing from 10% to 50%.

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