Case Study: Rappi achieves 2.8× install-to-purchase lift and 50% install-to-registration boost with AppsFlyer

Delivering Success In a Service Economy Through Mobile Data

Rappi, a fast‑growing mobile‑first service-economy company operating across Latin America, faced a major measurement challenge: heavy marketing spend but no dedicated attribution provider, forcing teams to rely on slow, error-prone spreadsheets and producing frequent data discrepancies. To solve this, Rappi partnered with AppsFlyer to bring unified mobile attribution and analytics to their marketing stack.

AppsFlyer implemented mobile attribution, matched media costs from networks like Facebook, Instagram and Google to in‑app revenue, and delivered Custom Dashboards for each team to automate ROI measurement and remove manual reporting. As a result, Rappi saw a 50% improvement in install‑to‑registration and a 2.8X lift in install‑to‑purchase, while eliminating spreadsheet-driven discrepancies and enabling faster, data‑driven optimization.

Rappi

Mariana Botero

Head of Digital Advertising