Case Study: Foodvisor achieves 18% ROI growth with AppsFlyer

How Foodvisor Grew Their ROI by 18%

Foodvisor, a Paris-based health & fitness app founded in 2015 that uses an AI “Shazam” for meals, faced a crowded market and a lack of trusted, granular marketing data. The team—led by CMO Aurore Tran and CSO Yann Giret—couldn’t measure return on ad spend from Facebook and Snapchat or understand post-install user behavior, so they turned to AppsFlyer for attribution and analytics to gain reliable, actionable insights.

Working with AppsFlyer, Foodvisor used the AppsFlyer dashboard to monitor ROI at media, campaign and ad levels and worked with CSM Lorene Valency to integrate AppsFlyer data into a custom BI platform. That combined solution enabled real-time optimization, a company-wide financial dashboard and smarter media buying (including a COVID-era shift to higher-ROI install campaigns), driving an 18% increase in ROI and making AppsFlyer data a strategic tool across the business.

Foodvisor

Yann Giret

Chief Security Officer