Case Study: Shopee achieves 5x faster user growth and 6x boost in user loyalty with AppsFlyer

Scaling An eCommerce Marketplace While Improving Customer Loyalty

Shopee, a leading mobile marketplace across Southeast Asia and Taiwan, needed to scale user acquisition in an increasingly crowded market while preserving the quality of new users and ensuring marketing investments worked effectively. To tackle this, Shopee partnered with AppsFlyer to gain unified mobile attribution, rich in‑app event tracking and deeper engagement analytics.

AppsFlyer delivered integrated attribution across apps and media sources, preconfigured retargeting integrations, rich in‑app events and robust APIs to give Shopee macro‑ and micro‑level data and an omnichannel business‑intelligence view. Using AppsFlyer to optimize spend across dozens of networks and markets, Shopee achieved 5x faster user growth, 10x more mobile engagement and a 6x boost in user loyalty while improving ROI and user quality.

Shopee

Mengfei Wu

Shopee