Case Study: Upland scales installs and revenue with AppsFlyer measurement

Scaling the largest virtual real estate metaverse with AppsFlyer measurement

Upland, the largest virtual real estate metaverse game, needed to find the right audience and diversify its user acquisition beyond heavy reliance on Facebook and Google. To better reach people interested in NFTs and other potential players, Upland turned to AppsFlyer’s measurement suite and mobile attribution tools to evaluate new channels and partners.

Using AppsFlyer, Upland tested multiple new media partners each month, measured in-app and web events to assess ROI, and used Audiences to improve remarketing by segmenting users based on purchase behavior. With AppsFlyer’s support, Upland increased total installs by 34% year-over-year, non-organic installs by 14%, and app revenue by 12% in 2022.

Upland

Brandon Tom

Performance Marketing Manager