Case Study: Pizza Hut achieves rapid app adoption and increased customer loyalty with AppsFlyer OneLink

Pizza Hut fast-tracks app adoption with new mobile customers

Pizza Hut, the long-standing pizza chain, sought to scale adoption of its 2019 mobile app and Hut Rewards program by converting high-value customers who typically ordered by phone or in-store into mobile users. To bridge the offline-to-app gap the User Acquisition team tested QR codes on in-store displays, direct mailers, and pizza box toppers and selected OneLink from AppsFlyer to power and measure the campaign with minimal development and cross-platform linking.

AppsFlyer’s OneLink enabled Pizza Hut to run a measurable, updateable QR campaign and attribute in-app events with online-level granularity. The pilot proved successful: customers who activated QR codes showed higher engagement rates and greater per-user order volume than non-app users, and a larger 2020 rollout drove robust growth in app adoption and Hut Rewards participation. AppsFlyer’s solution delivered the analytics and seamless user experience Pizza Hut needed to scale the program.

Pizza Hut

Andrew Ellis

Performance Marketing Manager