Case Study: Halfbrick achieves 98%+ conversion growth and increased efficiency with AppsFlyer's privacy‑centric attribution and Xpend cost aggregation

Boosting conversions by +98%, saving time and increasing efficiency

Halfbrick Studios Pty Ltd (Halfbrick), the Australian game developer behind hits like Fruit Ninja, Jetpack Joyride and Dan the Man with over 2 billion downloads, faced the challenge of finding a measurement partner that complied with Apple’s privacy rules while aggregating attribution and ROAS across search, ASO, social, referrals and multiple ad networks, and guiding iOS14/SKAdNetwork implementation. To solve this, Halfbrick turned to AppsFlyer.

AppsFlyer delivered a real-time overview dashboard, its Xpend cost-aggregation solution and market-leading SKAdNetwork and attribution tools, enabling Halfbrick to pinpoint profitable media sources, campaigns and creatives and better manage ROAS. As a result of AppsFlyer’s privacy‑centric measurement and cost aggregation, Halfbrick doubled user-acquisition growth (+98% YoY), increased confidence in iOS attribution, saved time and improved efficiency, and continues to leverage AppsFlyer’s solutions to sustain growth and reduce costs.

Halfbrick

Rinal Deo

Chief Financial Officer