Case Study: Concrete Software achieves 116% YoY revenue growth and 80% faster data processing with AppsFlyer

When their previous MMP couldn't make the grade due to a lack of both a data visualization and a deep linking product, the team turned to AppsFlyer

Concrete Software, a long-standing mobile games studio behind titles like PBA Bowling Challenge and PGA TOUR Golf Shootout, faced limitations with their previous MMP that lacked data visualization, monetization metrics, and deep linking. To stop manually porting attribution data and to properly measure social and email campaigns, they upgraded to AppsFlyer and its reporting/dashboard capabilities (including Onelink for deep linking).

AppsFlyer delivered out‑of‑the‑box dashboards, cohort reporting, and Onelink deep linking, enabling Concrete Software to be fully operational in one week and cut data processing and visualization time by 80%. The new setup improved campaign visibility and ROAS, revealed underperforming social channels, and drove measurable growth: 116% increase in total revenue YoY, 47% increase in user sessions YoY, and 25% increase in non‑organic installs YoY.

Concrete Software

Eric Dawson

Advertising and Monetization Manager