Case Study: Mistplay achieves $470k in ad-fraud savings and 72% active-user growth with AppsFlyer

Fraud-free attribution saves Mistplay $470k

Mistplay, a Canada‑founded loyalty platform for mobile gamers, needed a holistic way to attribute installs and engagement across dozens of media partners while speeding manual integrations and stopping mobile ad fraud (bots, click flooding, install highjacking) that wasted UA spend. To solve this, Mistplay engaged AppsFlyer and its holistic attribution and analytics platform, leveraging Protect360 for fraud protection plus ROI360 (Xpend), Cost ETL and Data Locker for cost aggregation and reporting.

AppsFlyer implemented cross‑channel attribution, real‑time and post‑attribution fraud blocking, and unified cost/data exports so Mistplay had a single source of truth for ROAS and campaign optimization. The result: Mistplay eliminated $470k+ in fraudulent ad spend, grew active users 72% (Q3 2021–2022), tested 30 media partners in two years using AppsFlyer’s integrations, and gained accurate ROAS and faster optimization thanks to AppsFlyer’s Protect360, ROI360 and Data Locker.

Mistplay

Nick Cullen

Senior UA Manager