Case Study: ChimpWorks achieves smarter data-driven decisions and a 37% ROI boost with AppsFlyer

How Chimp.Works Harnessed The Power of Machine Learning

ChimpWorks, a Netherlands‑based mobile games studio, needed a single source of truth for attribution and automated daily reporting to make smarter, data‑driven marketing decisions. Despite using Firebase and Amplitude for player analytics, they lacked accurate channel attribution and deeper insights, so they turned to AppsFlyer for cleaned attribution data and API access to fuel machine‑learning initiatives.

AppsFlyer provided the cleaned attribution data and API connectivity ChimpWorks used to train ML models for creative analysis and to build campaign forecasting (3, 7, 14, 30, 60 and 90‑day horizons) and automated dashboards. The AppsFlyer‑enabled solution saved marketing teams about 2–3 days of work, allowed real‑time campaign optimization, and delivered measurable impact — including a 37% ROI increase on campaigns using the model.

ChimpWorks

Hani Tlas

Lead Data Architect