Case Study: WebGames achieves top-5 Adventure ranking and 50%+ organic lift with AppsFlyer

Using Data Transparency to Drive Scalable, Sustainable Growth

WebGames, an Eastern European social gaming publisher with over 10 million active players, launched its first mobile title Ghost Tales in 2015 and partnered with AppsFlyer (Measurement suite) to address mobile attribution and analytics. Faced with tight budgets and the need to rapidly acquire quality users to boost organic lift and app discoverability, WebGames needed real‑time insights to prove mobile ROI and scale performance efficiently.

AppsFlyer’s agency solutions, combined with Mobupps’ direct-publisher relationships, delivered real‑time attribution (installs, retention, in‑app events) and API-driven performance feeds so publishers could execute thousands of micro-optimizations automatically. Using AppsFlyer data, WebGames moved from top 40 to top 5 in the Adventure Games category in key markets, achieved an organic multiplier of over 50% on thousands of daily installs, lowered CPI, maintained Google Play rankings, and exceeded growth targets in the UK, Germany and France.

WebGames