Case Study: iFood achieves 40% lift in first-time orders and 38% increase in install-to-first-order rate with AppsFlyer

Finding new clarity and mobile growth with the right MMP

iFood, a leading LATAM food‑delivery innovator, faced inconsistent and limited mobile attribution and reporting that hindered product and marketing decision‑making. Their previous provider lacked key integrations (including Facebook MMP compatibility) and left dashboards unable to surface the granular mobile metrics iFood needed, so they moved to AppsFlyer, using AppsFlyer’s Measurement Suite and Marketing Analytics to regain accurate, actionable mobile data.

AppsFlyer implemented full mobile attribution, deep partner integrations, rich in‑app event reporting and integrated Pivot analytics, letting iFood sync events to networks and analyze performance down to ad set and ad level. Within three months of migrating to AppsFlyer, iFood saw a 40% lift in first‑time orders and a 38% increase in install‑to‑first‑order conversion rate, along with faster, more granular insights to continuously optimize campaigns.

iFood

Arthur Santos

Marketing Director