Case Study: Smartmove achieves 40% faster creative testing, 50% less manual work and improved ROI with AppsFlyer’s Creative Optimization

Enhancing UA efficiency and boosting ROI with advanced creative optimization

Smartmove, a mobile gaming company, needed to speed up user acquisition (UA) testing and better evaluate a high volume of creatives but was limited by basic ad-network metrics and no creative-level ROAS or retention data. To solve this, Smartmove partnered with AppsFlyer and adopted AppsFlyer’s Creative Optimization to gain the deeper performance insights required for data-driven creative decisions.

AppsFlyer’s Creative Optimization suite delivered creative-level ROAS and retention metrics, creative tagging, advanced reporting and visual trend charts, enabling Smartmove to quickly retire underperforming assets and scale winners. The solution cut creative testing time by 40%, reduced manual workload by 50%, lowered creative fatigue by 50% and boosted ROI, significantly improving UA efficiency and campaign performance.

Smartmove

Quang

Chief Operating Officer