Case Study: Sweetgreen achieves 17% increase in marketing ROI with AppsFlyer

Sweetgreen uncovers massive optimization opportunities with AppsFlyer

Sweetgreen, the fast-casual restaurant chain, faced fragmented web and app measurement that caused double-counting of conversions and undercounted LTV, leaving the team unable to accurately allocate marketing spend. To fix this, Sweetgreen moved to AppsFlyer’s holistic web and app attribution solution to unify cross-device tracking and measurement.

AppsFlyer implemented a single cross-device, multi-touch attribution setup with dashboards and raw-data reporting so web, install and in‑app conversions were credited correctly and full LTV could be measured across channels. With AppsFlyer’s insights (1.2M+ web and app events measured monthly), Sweetgreen reallocated media budgets more effectively and achieved a 17% increase in overall marketing ROI.

Sweetgreen

Jeff Lin

Director of Media & Growth