Case Study: I Got Games achieves 120% stronger ROI and 200% higher CTR with AppsFlyer

Bridging Mobile Success to the Chinese Market

I Got Games (IGG), a global mobile game publisher known for titles like Lords of Mobile, sought to expand into China’s massive internet market but needed better measurement and campaign optimization to drive user acquisition and monetization. To solve this challenge they worked with AppsFlyer, using AppsFlyer’s mobile attribution and marketing analytics capabilities to bridge their overseas success into the Chinese market.

AppsFlyer implemented attribution and analytics to optimize IGG’s marketing campaigns for Lords of Mobile, enabling more efficient targeting and performance measurement. The work delivered clear gains: a 120% stronger ROI, 200% better CTR and a 30% boost in activation rate, demonstrating AppsFlyer’s measurable impact on IGG’s China expansion.

I Got Games

Eugene Konash

Marketing Director