Case Study: Wolt achieves 32% attributed revenue uplift with AppsFlyer Data Collaboration Platform

Wolt Ads shows 32% revenue uplift for an ice cream brand with AppsFlyer

Wolt Ads, the retail media arm of Wolt, wanted to strengthen its retail media offering for brand advertisers while making data collaboration easier for non-technical marketers. To do this, Wolt needed privacy-centric audience sharing, end-to-end measurement, and a scalable self-service workflow across multiple markets.

Wolt partnered with AppsFlyer and used AppsFlyer’s Data Collaboration Platform (DCP) to let the brand team build intent-based audience segments and measure campaigns more effectively across in-app and off-app touchpoints. The result was a 32% attributed revenue uplift, 4x ROAS, a 159% increase in penetration rate, and a 148% uplift in category share for the ice cream brand.

Wolt

Catalina Salazar

Global Head