Case Study: Major Gaming Publishing Company achieves $300,000 savings by eliminating mobile fraud with AppsFlyer

Eliminating Mobile Fraud With Real-Time Raw Data

Major Gaming Publishing Company launched a major user-acquisition campaign for a new title and used AppsFlyer’s real-time monitoring and raw data reports (with support from an AppsFlyer Success Manager) to track performance. Within 24 hours the team spotted discrepancies: some networks reported strong installs or engagement, but the overall in-app engagement wasn’t growing as expected, indicating potential attribution or fraud issues.

Using AppsFlyer’s full raw-data analysis the team identified anomalies — a network driving installs from suspiciously similar devices (bots) and another misattributing re-engagements as new installs — and rapidly blocked the sources. AppsFlyer’s detection and intervention prevented wasted spend, saving the publisher $300,000 over the first weekend and restoring confidence in campaign performance.