Case Study: Telefónica achieves real-time mobile insights and lean, agile marketing and development with AppsFlyer

Using Real-Time Mobile Data to Drive Lean Marketing and Development

Telefónica’s in-house Innovations Team needed a faster, data-driven way to explore new markets and iterate on product and marketing ideas for apps like Drivies. They required real‑time mobile analytics and attribution to measure user behavior, test variable-driven hypotheses, and optimize acquisition and retention quickly — a capability delivered by AppsFlyer’s real‑time mobile measurement and attribution solution.

AppsFlyer gave Telefónica instant analytics, deep behavioral insights, and real‑time attribution so teams could run fast A/B-style experiments across product and marketing variables. The platform enabled measurement of 200+ variations, accelerated test setup and optimization, and provided weekly actionable insights that improved campaign and product decisions — delivering markedly greater agility and measurable impact on acquisition, retention, and overall market strategy.

Telefónica

Laura García

Chief Marketing Officer