Case Study: Hepsiburada achieves seamless migration and scalable influencer-driven app installs with AppsFlyer OneLink

How Hepsiburada Seamlessly Migrated To AppsFlyer The Power Of Collaboration

Hepsiburada, Turkey’s leading ecommerce platform based in Istanbul, faced a challenge scaling influencer marketing because their attribution partner lacked a dedicated deep‑linking solution. Senior Mobile Growth Manager Egemen Bor wanted to drive influencers’ traffic directly to specific product pages in the mobile apps to boost conversions, so he built a case to migrate to AppsFlyer and adopt its OneLink deep‑linking product.

AppsFlyer provided OneLink plus hands‑on support (notably Alican and Maya) to guide a smooth overnight migration, enabling deep links into the heart of Hepsiburada’s apps. The switch was seamless, allowing influencer partners to scale up efforts and drive tens of thousands of app installs and significant revenue increases, demonstrating measurable impact and renewed confidence in AppsFlyer.

Hepsiburada

Egemen Bor

Senior Mobile Growth Manager