Case Study: Stash achieves end-to-end web-to-app visibility and scalable high-quality user acquisition with AppsFlyer OneLink

Stash leverages AppsFlyer attribution and OneLink to connect the dots between web and mobile

Stash, a fintech company helping millions of Americans invest and bank, needed a frictionless web-to-app onboarding experience and better visibility into where users were dropping off across a multi-channel marketing mix. To solve this, Stash partnered with AppsFlyer and deployed AppsFlyer’s OneLink to track and connect web-to-mobile user journeys.

AppsFlyer’s OneLink delivered dynamic web-to-app attribution and analytics, piping granular attribution data into Stash’s data stream so the Data Science team could see every touchpoint before install. The result: end-to-end visibility into the UA funnel, faster optimization of the onboarding experience, and the ability to acquire higher-quality users at scale, with OneLink adopted as Stash’s default solution across its media ecosystem.

Stash

Kate Palmer

Director of Growth