Case Study: ZiMAD achieves 315% boost in monthly installs and 15% Day-90 retention with AppsFlyer and Liftoff

Acquiring High Quality Mobile Gamers with AppsFlyer and Liftoff

Zimad, a San Francisco mobile gaming studio, faced the challenge of acquiring high-quality players at scale for its Magic Jigsaw Puzzles iOS app while maintaining strong 90-day retention. To tackle this, Zimad relied on AppsFlyer for mobile attribution and marketing analytics, using its integrations to feed engagement data into partner campaigns.

AppsFlyer’s pre‑configured integrations and real-time postbacks enabled partner Liftoff to build lookalike audiences, run extensive creative A/B tests and use machine learning to optimize targeting and bidding. Within six months the campaign delivered 21M+ targeted impressions and 82 creative tests, driving a 315% increase in monthly installs, a 5.9× improvement in impression-to-install rate and more than 15% Day‑90 retention; Zimad subsequently scaled Liftoff spend 5× and saw up to half of monthly app opens come from Liftoff‑acquired users—benefits made possible by AppsFlyer’s data integrations.

Zimad

Olga Ivanova

Mobile Marketing Manager