Case Study: FE Credit achieves a 68% surge in remarketing conversion with AppsFlyer’s Audiences and OneLink

FE Credit boosts their conversion rate from remarketing by 68% with AppsFlyer’s Audiences and OneLink

FE Credit, a leading Vietnamese consumer finance company with more than 12 million customers and 300,000 active mobile app users, faced fragmented, inaccurate mobile data and limited visibility across teams. Needing a privacy-first partner to centralize user data, understand full purchase journeys, enable precise remarketing segmentation, and optimize KPIs like app-installs-to-loans and cost per loan, FE Credit selected AppsFlyer as its analytics and attribution provider.

AppsFlyer implemented Audiences for laser-targeted remarketing, OneLink deep linking to improve app UX, Data Locker for real-time raw data access, and Protect360 to block mobile fraud. As a result, FE Credit centralized its data, achieved a 68% surge in owned-media remarketing conversion rate (and a 20% rise in paid ads), and extracted data 6x faster on average, while reducing fraud and saving significant BI time thanks to AppsFlyer.

FE Credit

Linh Nguyen

Unit Head of Acquisition Digital Marketing