Case Study: TATA CLiQ achieves over 300% increase in web-to-app conversions with AppsFlyer's Smart Banners

TATA CLiQ Boosts Web-to-App Conversions by Over 300% with Smart Banners

Tata CLiQ, the TATA Group’s multi-category e-commerce platform, relied heavily on mobile web for brand discovery but needed to funnel those visitors into its native apps for a better user experience and higher lifetime value. To solve this, Tata CLiQ partnered with AppsFlyer and deployed AppsFlyer’s Smart Banners (powered by OneLink) to drive mobile web users into the app experience.

AppsFlyer’s Smart Banners were implemented quickly to route users to the right app content and accurately attribute web-to-app installs. The result: click-to-install conversions rose over 300% versus other media sources, average revenue per user (ARPU) for banner-acquired users was 400% higher, and 1 in 16 users is now acquired via strategically placed banners—delivering strong cross-platform ROI for Tata CLiQ.

Tata CLiQ

Pradeep Dayani

Manager – Mobile Marketing