Case Study: Tiket.com achieves 30% ad spend savings and 20% ROI lift with AppsFlyer Protect360

Battling Mobile Ad Fraud On The Road to Becoming a Top Travel Management Platform in Indonesia

Tiket.com, one of Indonesia’s leading travel management platforms, faced rampant mobile ad fraud that drove installs far above genuine user registrations and wasted marketing budget. The team lacked visibility into which ad networks were delivering invalid clicks and spent significant time manually cleaning data, so they selected AppsFlyer’s Protect360 fraud-prevention solution to detect and block fraudulent activity.

AppsFlyer implemented Protect360’s machine‑learning fraud detection and dedicated dashboards, allowing Tiket.com to combine fraud signals with internal transaction data and focus on high-quality channels. The result: ~1,000 man-hours saved annually (up to 80% time savings), 30% ad spend reduction, a 20% lift in ROI, and 25% user‑base growth in Q1 2019, enabling Tiket.com to concentrate on 4–8 trusted ad networks.

Tiket.com

Dyah Wulandari

Vice President - Performance Marketing