Case Study: Ace Games achieves 52% higher CTR and 80% creative success with AppsFlyer's Creative Optimization

Unlocking UA and boosting CTR by 52% with holistic creative optimization

Ace Games, a mobile gaming studio behind Fiona’s Farm, struggled to manage massive volumes of creatives across multiple networks, lacking ad-level cost breakdowns and spending heavy resources on a custom BI stack. To solve these visibility and data consolidation challenges they partnered with AppsFlyer and adopted AppsFlyer’s Creative Optimization (alongside their existing Data Locker, ROI360 and SKAN CV Studio tools).

AppsFlyer integrated Creative Optimization into Ace Games’ workflow, providing a cross-network, granular view of creative performance and linking accurate costs to each ad iteration. The result: a 52% increase in click-through rate for user-generated creative ads and a rise in successful creatives from 55% to 80%, faster optimization cycles, clearer dollar-value visibility per creative, and broader internal access to performance insights.

Ace Games

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Analytics Manager