Case Study: Share Now achieves 35% higher conversion rate and 41% reduction in cost-per-install with AppsFlyer Audiences

Reducing CPI by 41% with audience segmentation and suppression lists

Share Now, a Europe-wide car‑sharing service, needed to boost new registrations while cutting wasted ad spend from campaigns that were still reaching existing users. The team, led by Burcu Erbey, turned to AppsFlyer and its Audiences product to solve the time‑consuming, error‑prone task of creating and maintaining suppression lists across multiple ad platforms.

AppsFlyer’s Audiences enabled Share Now to centrally manage suppression lists, build lookalike segments and push audiences to 70+ partners for targeted acquisition and cross‑sell campaigns. As a result, Share Now saw a 35% increase in conversion rate, lookalike campaigns converting more than 50% better than standard campaigns, a 41% reduction in cost per install, and over a 25% drop in cost per registration.

Share Now

Burcu Erbey

PPC Team Lead