Case Study: Sendwave doubles active users and reduces customer acquisition cost by 66% with AppsFlyer

Sendwave doubles user base with omni-channel attribution and deep linking

Sendwave, a fast-growing peer-to-peer money-transfer app serving diaspora communities, needed to scale rapidly while accurately measuring performance across a complex mix of paid and owned channels. To hit its ambitious goal of doubling users each year, Sendwave required reliable omni-channel attribution and dependable owned-media tracking — capabilities it implemented with AppsFlyer’s attribution platform and OneLink deep linking.

AppsFlyer integrated Sendwave’s paid media partners, influencer and owned campaigns, and routed users with OneLink to the right app store or in-app experience while pushing aggregated data to Sendwave’s Google Cloud warehouse (joined with Braze and Heap). The result: Sendwave doubled active users (100% increase), cut customer acquisition cost by 66%, and established a repeatable, data-backed formula for entering new markets.

Sendwave

Alexander Banks

Head of Growth Operations