Case Study: Supersonic accelerates user acquisition and clarifies campaign ROI with AppsFlyer

Accelerating user acquisition and cutting CPI in half with TikTok

Supersonic, a San Francisco–based hyper‑casual games studio, faced the challenge of cost‑effectively acquiring users in a highly competitive market and wanted to diversify beyond traditional channels by tapping TikTok’s fast‑growing audience. To measure and scale these efforts they worked with AppsFlyer, using its analytics and integration capabilities to track TikTok campaign performance alongside their other channels.

AppsFlyer provided the measurement and cost‑aggregation backbone—Supersonic used the AppsFlyer dashboard plus Pull API, Master API, Data Locker and Xpend—to import TikTok cost data into their BI stack, optimize creative and bidding, and view unified ROI. Thanks to AppsFlyer’s TikTok API support, Supersonic gained a much clearer understanding of campaign ROI and the data became crucial to campaign analysis, accelerating their user acquisition on TikTok.

Supersonic

Noam Ganzi

Director of Business Operations