Case Study: 9-Kylins achieves 3x installs and 80% fraud reduction with AppsFlyer

Using Data-Driven Insights to Break Into the Russian Market

9‑Kylins, a Chinese mobile game publisher focused on MMORPG and strategy titles (including Corsairs), entered the competitive Russian market and needed an accurate, unbiased way to measure and improve marketing performance. They selected AppsFlyer and its measurement suite as their source of truth to evaluate traffic quality, regional engagement, and attribution across channels.

AppsFlyer provided attribution and deep‑linking (OneLink) data that let 9‑Kylins shift spend from publisher‑direct to high‑performing ad networks, optimize creatives and targeting, and measure in‑app performance. Using AppsFlyer’s insights—particularly to scale myTarget traffic—9‑Kylins achieved a 3x boost in installs in Q4, large gains in retention/ARPU/ROI and an 80% reduction in fraud, enabling faster, smarter marketing decisions.

9-Kylins

Wang Pengfei

General Manager, International Department