Case Study: NRISE Inc. boosts iOS installs and cuts eCPI with AppsFlyer Single Source of Truth

Boosting iOS installs and reducing eCPI with AppsFlyer Single Source of Truth

NRISE Inc., the company behind the WIPPY app, faced growing challenges measuring and optimizing iOS marketing as its user base expanded and Apple’s privacy changes made traditional data collection less reliable. To keep scaling effectively, NRISE turned to AppsFlyer and its Measurement Suite, including Mobile Attribution, to improve data reliability and evaluate cost efficiency in a more privacy-conscious environment.

With AppsFlyer’s Single Source of Truth (SSOT), NRISE gained clearer real-time insights, built predictive user models, and made better-informed marketing decisions. The impact was strong: total installs increased by 19%, eCPI decreased by 17%, TikTok installs rose by 24%, and TikTok eCPI fell by 19%, while campaign performance measurement became significantly more accurate.

NRISE Inc.

Junghoon Lee

Marketing Team Leader