Case Study: Mobly improves campaign efficiency with AppsFlyer

Improving campaign efficiency by switching to AppsFlyer

Mobly, Brazil’s largest eCommerce company in home furnishings and décor, needed a better way to understand and optimize its growing mobile marketing performance. After two years with another MMP, the team still lacked the training, support, and data clarity needed to analyze campaign results and improve return on investment. Mobly turned to AppsFlyer and its measurement suite, mobile attribution, and deep linking tools to support the rollout of its updated app.

With AppsFlyer, Mobly received structured training, local support in Brazil, and richer attribution data that integrated with its BI and CRM tools to measure the full customer journey and in-app campaign revenue. The results were strong: Mobly saw a 22% increase in conversions, an 80% increase in weekly in-app sessions, and a 5% increase in DAU/MAU stickiness. AppsFlyer also helped Mobly expand low-cost acquisition through Smart Banners and QR code campaigns, making the app central to its marketing strategy.

Mobly

Victor Hirai

Performance Marketing Manager