Case Study: Fynd achieves 10x user growth and 2× the industry‑average 30‑day retention with AppsFlyer

Accelerating mCommerce Growth through Mobile Insights

Fynd, a fast-growing Indian fashion app known for its Fynd Now same-day delivery and zero-inventory model, needed to accelerate mCommerce growth while better understanding mobile user acquisition and retention. To address this, Fynd partnered with AppsFlyer and adopted AppsFlyer's mobile attribution and analytics platform to gain actionable mobile insights and optimize marketing spend.

AppsFlyer delivered attribution and analytics that helped Fynd refine campaigns, segment users, and improve retention strategies; the results were dramatic — 10X user growth and 30-day retention at twice the industry average. AppsFlyer's insights produced measurable improvements in acquisition efficiency and long-term engagement as Fynd scaled rapidly.

Fynd