Case Study: Hotstar achieves 27% growth in reactivation rate with AppsFlyer

Largest Global OTT Platform, Hotstar, Leverages Audiences feature to Improve Retention

Hotstar, India’s media streaming giant with over 300 million MAUs, sought to boost retention by reactivating dormant users. The marketing team needed richer behavioral segmentation and personalization, and turned to AppsFlyer’s Audience features/Audience tool to analyze in‑app events and create detailed audience clusters across seven variables.

AppsFlyer enabled dynamic audience creation and automated syncing to partner networks (e.g., Facebook), letting Hotstar run personalized up‑sell, cross‑sell and “catch‑up” campaigns based on users’ content affinities. The targeted approach drove a measurable 27% growth in Hotstar’s reactivation rate, demonstrating clear retention lift powered by AppsFlyer.

Hotstar

Nitin Agarwal

Vice President Marketing