Case Study: Goodgame Studios achieves real-time fraud protection and cleaner performance data with AppsFlyer

Rising To The Top With Performance Marketing and Advanced Fraud Protection

Goodgame Studios, a global gaming company with more than 300 million registered users, faced rising ad fraud as its performance marketing scaled across mobile, web and TV channels. Although the internal team had built supplementary detection tools, Goodgame needed a more robust, real-time solution and turned to AppsFlyer for attribution and fraud protection.

Goodgame upgraded to AppsFlyer’s attribution and real-time fraud prevention, leveraging AppsFlyer’s APIs and MarTech integrations. AppsFlyer’s solutions automatically blocked fraud—eliminating the need for Goodgame’s internal tool—stopping fraud from over 100 distinct sources, saving marketing spend, cleaning performance data and providing the clarity needed for informed growth decisions.

Goodgame Studios

Mary J. Kim

Senior Online Marketing Manager