Case Study: Carry1st (Africa’s leading games publisher) achieves 2M+ users and Top‑5 downloads across Africa with AppsFlyer

Accelerating mobile gaming growth in Africa

Carry1st, Africa’s leading games publisher, faced the challenge of scaling user acquisition and improving monetization for SpongeBob: Krusty Cook-Off across diverse African markets where ad inventory is limited and organic lift was inconsistent. To gain better partner reach, deep‑linking and user-level revenue insights, Carry1st partnered with AppsFlyer, leveraging AppsFlyer’s Cohorted Ad Revenue data and OneLink solution.

AppsFlyer enabled Carry1st to onboard 10+ UA networks quickly, measure user‑level ad revenue and influencer performance, and deep‑link new users to the right in‑game pages. As a result (with Xpend used for cost ETL), the title exceeded 2 million users since the October 2021 launch, ranked in the Top 5 most downloaded games across Africa, and saved about 32 hours per month on cost/revenue reporting—delivering clearer ROI and scalable influencer campaigns thanks to AppsFlyer.

Carry1st

Tedj Tibourtine

Senior User Acquisition & Ad Monetisation Manager