Case Study: NetEase Games achieves dramatic ROI and user retention gains with AppsFlyer

Boosting ROI and user retention through media optimization

NetEase Games, a global digital entertainment company, needed to acquire high-quality users for its mobile title Tian Xia Ying Xiong Zhi across two very different markets (Chinese users in North America and Southeast Asia). To understand user behavior, creative performance, and which ad networks would deliver the best ROI, NetEase Games partnered with AppsFlyer and used its marketing analytics and measurement suite for attribution, retention and cohort analysis.

AppsFlyer enabled fast, turnkey measurement via preconfigured partner integrations (Facebook, Google, AppLovin, Vungle, etc.), plus retention/cohort reports and a Push API to feed performance data into NetEase Games’ BI. The team was up and running in days and measured campaigns across more than a dozen ad networks; after three months of optimization with AppsFlyer, NetEase Games saw dramatic improvements in ROI and user retention.

NetEase Games

Emma Xiang

Marketing Manager