Case Study: Panera Bread achieves omnichannel measurement and scalable app growth with AppsFlyer

Launching omni-channel measurement with AppsFlyer

Panera Bread, the 2,300‑location bakery‑cafe chain whose mobile app and MyPanera loyalty program have been key growth channels since 2014, faced fragmented measurement across paid media, owned channels and email that limited their ability to grow digital sales, app installs and loyalty sign‑ups. To unify reporting and get unbiased attribution, Panera worked with AppsFlyer to bring standardized attribution data into their marketing stack.

AppsFlyer’s attribution platform and API enabled Panera to run true omnichannel measurement, share out‑of‑the‑box reports with agencies and partners, and ensure everyone used the same performance data. As a result, Panera expanded channels, scaled campaigns more strategically, and could directly attribute and optimize for MyPanera sign‑ups and cost per acquisition; AppsFlyer’s data flowed across the organization and became a key driver of smarter media and owned‑channel decisions.

Panera Bread

RJ Keeney

Digital Media Lead